Download\Read Green Giants: How Smart Companies

<p>What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive.</p><p><b><i>Green Giants</i></b> examines nine companies that are merging social responsibility with wild profitability--and reveals the six factors responsible for their success, including: <br /><br /><b>Iconoclastic Leadership</b> fueled by deep conviction and a rebellious streak <br /><b>Disruptive Innovation</b> that uses sustainability to spur the development of radically better products and services <br /><b>A Higher Purpose</b> that ignites the company--when the mission leads, profits follow <br /><b>Mainstream Appeal</b> with positioning and packaging stripped of the crunchy cliches that alienate the average customer. <br /><br />This new breed of billion-dollar businesses proves it's possible to achieve enormous success w